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33-year-old mother wins revamped contest

Anja Kallenbach was named Miss Germany 2021 on Saturday evening after competing against 15 other finalists.

There was no audience present for the event due to coronavirus restrictions, but the show, moderated by Jana and Thore Schölerman, was broadcast live over YouTube from Europe-Park in Rust, where the contest took place once again. The event carried the tagline: “Empowering authentic women.” According to a message from the organizers, she was able to convince the jury with her personality and her vision.

The triumphant mother of two hails from the eastern state of Thuringia. According to her profile on the Miss Germany website, Kallenbach would like to be a role model to other women with her “accumulated experiences in life, her profession, as a mother, as a friend, a woman and life-affirming person.”

This was the second time the competition took place after a revamp aimed to focus on the women’s characters rather than on their looks.

A contest of contradictions

It is no longer a pure beauty contest as it used to be, but rather the personality of the participants and the possible role model for young people should be in the foreground. By the way: there is no prize money for Kallenbach.  The competition’s format was changed after receiving criticism for its objectification of women. Rather than being valued for their beauty, the candidates now have to prove their worth through how well they present their unique messages.

This year’s list of contestants included an activist fighting against fatphobia, a survivor of sexual violence, a former Jehovah’s Witness and a woman with an ileostomy. “I wouldn’t have taken part in a beauty contest,” said Cynthia Junghans, the candidate from Hesse. “Who needs to see someone walking around in a bikini?”

Despite claims by the show to have changed direction, the contestants were still asked to answer questions on topics such as “family and home” and “beauty and care.”The woman also came out in various outfits even as the contest claimed to give no importance to outward appearance anymore.

‘Empowering authentic women’

Kallenbach left school before turning 17 and then went on to study business management. She lives with her two daughters and her partner, with whom she runs two bicycle businesses. She began modeling when she was 27 after both of her children were born. Her goal in the competition was to encourage women to “do whatever feels good, no matter how old they are, what they look like, or what other people say.”

She was crowned by Leonie von Hase, Miss Germany 2020.

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