Connect with us

Beyond the Crown

Natasha Joubert announces #DestinyDesigned labels for virtual show

Miss Universe South Africa 2020, Natasha Joubert has announced the 12 design labels chosen to take part in her upcoming #DestinyDesigned virtual fashion show in April aimed at empowering and showcasing local fashion designers. The not to be missed extravaganza will also see Joubert revealing her Miss Universe National costume for the Miss Universe pageant taking place on May 16 in the US (02h00 to 05h00 on May 17 SA time).

#DestinyDesigned is Joubert’s Miss Universe social cause initiative and is close to her heart as she herself is a fashion designer who started her own company under the label, Natalia Jefferys, in 2016.
The 13 designers – who come from around the country – will each make two garments and have them modeled by reigning Miss South Africa Shudufhadzo Musida, Miss Supranational South Africa 2020 Thato Mosehle, and all the Miss SA 2020 finalists.

The virtual fundraiser fashion show takes place on on Saturday, April 10, at 11:00 and viewers will be able to subscribe to the platform and watch free of charge. They will also have the option to donate to the campaign with overall profits going to the 12 designers. After the show, the designers’ garments will be auctioned off online with the proceeds from each item sold going to the respective designers.

Joubert says she was delighted with the high caliber of entries received for #DestinyDesigned: “We were delighted to receive more than 90 entries. The talent is extraordinary and it’s going to be an impressive fashion show. I really urge everyone to tune in and watch it. The fashion industry has been one of the hardest-hit sectors due to the global pandemic and some of the designers’ stories really broke my heart. They need our support now more than ever and for some, being part of this initiative may just change their lives.”
Subscriptions to watch the #DestinyDesigned virtual fashion show for free open on March 26 at 09h00 and close at 24h00 on April 9, 2021. Go to

The 12 design labels for #DestinyDesigned are (in alphabetical order):

Amoné Bester, Dené Odendaal Couture (Dené Odendaal), Doux Regal Couture (Bonolo Mosimege), Eel Een Designs (Lungelo Nobuhle Biyela), Elche Designs (Elsje van Staden), JNY Creations (Nkosinathi Joshua), Juffie Clothing (Elissa Kaplan), RethaN (Rethabile Ntsekalle), Sophie Online (Tumi Seepe), Treasure Cindi, Vicious Venetia (Venetia Mnisi) and XM Creations (Mawande Mbawuli and Xolani Magadla). [See below for details of all the 12 labels that have been chosen for #DestinyDesigned.] Designs from Joubert’s own label Natalia Jefferys will also be shown.

Continue Reading